Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Nooma
29 paid acquisitions
$25,772 total month-one revenue
$103,086 lifetime revenue
$2,241 LTV vs $224 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$254
Emails sent
9.0K
Flow revenue (month-one)
$9,524
Flow LTV revenue
$38,097
New patients
17
Cost per acquisition
$15
Month-one ROAS
37.5x
LTV ROAS
150x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9-month average retention, which is why LTV ROAS lands at 10x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $3,248 | 15.6K | 226 | 34 | 14 | $232 | $7,844 | $31,374 | 2.42x | 9.7x | 427% | 30.4% | |
| Paid media | $2,339 | 3.8K | 148 | 29 | 12 | $195 | $6,723 | $26,892 | 2.87x | 11.5x | 528% | 26.1% | |
| TikTok | Paid media | $909 | 5.2K | 63 | 7 | 3 | $303 | $1,681 | $6,723 | 1.85x | 7.4x | 304% | 6.5% |
| Klaviyo | Owned | $254 | 9.0K | 409 | 70 | 17 | $15 | $9,524 | $38,097 | 37.5x | 150x | 8089% | 37% |
| Blended | $6,496 | 46 | $224 | $25,772 | $103,086 | 2.5x | 10x | 766% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 150x at $15 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
Google is the best paid channel at 11.5x LTV ROAS and $195 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 30.4% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.