Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Everpath Primary
14 paid acquisitions
$9,964 total month-one revenue
$39,860 lifetime revenue
$1,993 LTV vs $171 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$221
Emails sent
3.4K
Flow revenue (month-one)
$2,989
Flow LTV revenue
$11,958
New patients
6
Cost per acquisition
$37
Month-one ROAS
13.5x
LTV ROAS
54.1x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,194 | 6.7K | 97 | 15 | 6 | $199 | $2,989 | $11,958 | 2.5x | 10x | 447% | 30% | |
| Paid media | $860 | 1.6K | 62 | 12 | 5 | $172 | $2,491 | $9,965 | 2.9x | 11.6x | 533% | 25% | |
| TikTok | Paid media | $334 | 5.2K | 63 | 7 | 3 | $111 | $1,495 | $5,979 | 4.48x | 17.9x | 878% | 15% |
| Klaviyo | Owned | $221 | 3.4K | 157 | 27 | 6 | $37 | $2,989 | $11,958 | 13.5x | 54.1x | 2854% | 30% |
| Blended | $2,388 | 20 | $171 | $9,964 | $39,860 | 2.92x | 11.7x | 811% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 54.1x at $37 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.9x LTV ROAS and $111 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 30% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.