Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Everwell
18 paid acquisitions
$15,861 total month-one revenue
$63,448 lifetime revenue
$2,266 LTV vs $214 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$233
Emails sent
5.4K
Flow revenue (month-one)
$5,665
Flow LTV revenue
$22,660
New patients
10
Cost per acquisition
$23
Month-one ROAS
24.3x
LTV ROAS
97.3x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.6x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,930 | 8.9K | 129 | 20 | 8 | $241 | $4,532 | $18,128 | 2.35x | 9.4x | 413% | 28.6% | |
| Paid media | $1,389 | 2.2K | 86 | 17 | 7 | $198 | $3,965 | $15,862 | 2.85x | 11.4x | 524% | 25% | |
| TikTok | Paid media | $540 | 5.2K | 63 | 7 | 3 | $180 | $1,699 | $6,798 | 3.15x | 12.6x | 587% | 10.7% |
| Klaviyo | Owned | $233 | 5.4K | 247 | 42 | 10 | $23 | $5,665 | $22,660 | 24.3x | 97.3x | 5210% | 35.7% |
| Blended | $3,859 | 28 | $214 | $15,861 | $63,448 | 2.64x | 10.6x | 798% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 97.3x at $23 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 12.6x LTV ROAS and $180 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 28.6% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.