Marketing

Channel spend, attribution, ROAS and return on investment

Last 30 days · paid media + owned retention for Nova Weight Care

Ad spend

16 paid acquisitions

$3,416

First-month ROAS

$14,633 total month-one revenue

2.86x

LTV ROAS

$58,536 lifetime revenue

11.4x

LTV : CAC

$2,439 LTV vs $214 paid CAC

11.4x

Paid media spend

Biggest paid investment: Facebook · 50% of ad budget

Facebook

Meta Ads

Facebook + Instagram · Advantage+ shopping

Ad spend$1,708

Impressions7.8K

Clicks113

Leads (intakes started)17

New patients7

Cost per acquisition$244

Month-one revenue$4,268

Lifetime revenue$17,073

Attribution share29.2%

Return on investment446%

Klaviyo — owned retention

Email + SMS flows, not paid advertising

Platform cost

$226

Emails sent

4.3K

Flow revenue (month-one)

$4,878

Flow LTV revenue

$19,512

New patients

Cost per acquisition

$28

Month-one ROAS

21.6x

LTV ROAS

86.3x

Paid media spend vs attributed month-one revenue

Ad spendMonth-one revenue

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.4x. Klaviyo flows run on top at near-zero incremental spend.

Channel	Type	Spend	Impressions	Clicks	Leads	New patients	CAC	Month-1 revenue	LTV revenue	Month-1 ROAS	LTV ROAS	ROI	Attribution
Facebook	Paid media	$1,708	7.8K	113	17	7	$244	$4,268	$17,073	2.5x	10x	446%	29.2%
Google	Paid media	$1,230	1.9K	74	15	6	$205	$3,658	$14,634	2.97x	11.9x	550%	25%
TikTok	Paid media	$478	5.2K	63	7	3	$159	$1,829	$7,317	3.83x	15.3x	736%	12.5%
Klaviyo	Owned	$226	4.3K	197	33	8	$28	$4,878	$19,512	21.6x	86.3x	4614%	33.3%
Blended		$3,416				24	$214	$14,633	$58,536	2.86x	11.4x	836%	100%

Attribution model

Last non-direct click, 30-day window, deduplicated against the intake form source field.

Klaviyo

33.3%

Facebook

29.2%

Google

25%

TikTok

12.5%

Payback and profitability

Blended paid CAC$214

Average LTV$2,439

LTV : CAC11.4x

CAC payback1.5 months

Gross profit on cohort$31,961

Return on investment836%

Share of MRR from paid23.3%

Where to move budget next

Klaviyo is owned retention — it returns 86.3x at $28 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.

TikTok is the best paid channel at 15.3x LTV ROAS and $159 CAC — shift incremental paid budget here.

Facebook carries 50% of ad spend and 29.2% of new patients — hold budget and refresh creative weekly.

Demo prototype — all marketing figures are illustrative and no ad accounts are connected.