Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Terra Metabolic
14 paid acquisitions
$9,540 total month-one revenue
$38,160 lifetime revenue
$2,120 LTV vs $182 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$213
Emails sent
2.2K
Flow revenue (month-one)
$2,120
Flow LTV revenue
$8,480
New patients
4
Cost per acquisition
$53
Month-one ROAS
10x
LTV ROAS
39.8x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,272 | 6.7K | 97 | 15 | 6 | $212 | $3,180 | $12,720 | 2.5x | 10x | 446% | 33.3% | |
| Paid media | $916 | 1.6K | 62 | 12 | 5 | $183 | $2,650 | $10,600 | 2.89x | 11.6x | 532% | 27.8% | |
| TikTok | Paid media | $356 | 5.2K | 63 | 7 | 3 | $119 | $1,590 | $6,360 | 4.47x | 17.9x | 876% | 16.7% |
| Klaviyo | Owned | $213 | 2.2K | 99 | 17 | 4 | $53 | $2,120 | $8,480 | 10x | 39.8x | 2074% | 22.2% |
| Blended | $2,544 | 18 | $182 | $9,540 | $38,160 | 2.92x | 11.7x | 719% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 39.8x at $53 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.9x LTV ROAS and $119 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 33.3% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.