Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Silkline Skin
14 paid acquisitions
$10,920 total month-one revenue
$43,680 lifetime revenue
$2,184 LTV vs $187 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$220
Emails sent
3.3K
Flow revenue (month-one)
$3,276
Flow LTV revenue
$13,104
New patients
6
Cost per acquisition
$37
Month-one ROAS
14.9x
LTV ROAS
59.6x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,308 | 6.7K | 97 | 15 | 6 | $218 | $3,276 | $13,104 | 2.5x | 10x | 447% | 30% | |
| Paid media | $942 | 1.6K | 62 | 12 | 5 | $188 | $2,730 | $10,920 | 2.9x | 11.6x | 533% | 25% | |
| TikTok | Paid media | $366 | 5.2K | 63 | 7 | 3 | $122 | $1,638 | $6,552 | 4.48x | 17.9x | 877% | 15% |
| Klaviyo | Owned | $220 | 3.3K | 151 | 26 | 6 | $37 | $3,276 | $13,104 | 14.9x | 59.6x | 3152% | 30% |
| Blended | $2,616 | 20 | $187 | $10,920 | $43,680 | 2.92x | 11.7x | 812% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 59.6x at $37 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.9x LTV ROAS and $122 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 30% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.