Marketing

Channel spend, attribution, ROAS and return on investment

Last 30 days · paid media + owned retention for Momentum Health

Ad spend

14 paid acquisitions

$3,000

First-month ROAS

$10,010 total month-one revenue

2.92x

LTV ROAS

$40,048 lifetime revenue

11.7x

LTV : CAC

$2,503 LTV vs $214 paid CAC

11.7x

Paid media spend

Biggest paid investment: Facebook · 50% of ad budget

Facebook

Meta Ads

Facebook + Instagram · Advantage+ shopping

Ad spend$1,500

Impressions6.7K

Clicks97

Leads (intakes started)15

New patients6

Cost per acquisition$250

Month-one revenue$3,754

Lifetime revenue$15,018

Attribution share37.5%

Return on investment447%

Klaviyo — owned retention

Email + SMS flows, not paid advertising

Platform cost

$207

Emails sent

1.2K

Flow revenue (month-one)

$1,251

Flow LTV revenue

$5,006

New patients

Cost per acquisition

$104

Month-one ROAS

LTV ROAS

24.2x

Paid media spend vs attributed month-one revenue

Ad spendMonth-one revenue

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.

Channel	Type	Spend	Impressions	Clicks	Leads	New patients	CAC	Month-1 revenue	LTV revenue	Month-1 ROAS	LTV ROAS	ROI	Attribution
Facebook	Paid media	$1,500	6.7K	97	15	6	$250	$3,754	$15,018	2.5x	10x	447%	37.5%
Google	Paid media	$1,080	1.6K	62	12	5	$216	$3,128	$12,515	2.9x	11.6x	533%	31.3%
TikTok	Paid media	$420	5.2K	63	7	3	$140	$1,877	$7,509	4.47x	17.9x	876%	18.8%
Klaviyo	Owned	$207	1.2K	54	9	2	$104	$1,251	$5,006	6x	24.2x	1220%	12.5%
Blended		$3,000				16	$214	$10,010	$40,048	2.92x	11.7x	629%	100%

Attribution model

Last non-direct click, 30-day window, deduplicated against the intake form source field.

Facebook

37.5%

Google

31.3%

TikTok

18.8%

Klaviyo

12.5%

Payback and profitability

Blended paid CAC$214

Average LTV$2,503

LTV : CAC11.7x

CAC payback1.4 months

Gross profit on cohort$21,866

Return on investment629%

Share of MRR from paid57.1%

Where to move budget next

Klaviyo is owned retention — it returns 24.2x at $104 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.

TikTok is the best paid channel at 17.9x LTV ROAS and $140 CAC — shift incremental paid budget here.

Facebook carries 50% of ad spend and 37.5% of new patients — hold budget and refresh creative weekly.

Demo prototype — all marketing figures are illustrative and no ad accounts are connected.