Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Tranquil Rx
16 paid acquisitions
$12,339 total month-one revenue
$49,368 lifetime revenue
$2,057 LTV vs $193 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$227
Emails sent
4.6K
Flow revenue (month-one)
$4,113
Flow LTV revenue
$16,456
New patients
8
Cost per acquisition
$28
Month-one ROAS
18.1x
LTV ROAS
72.5x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,545 | 7.8K | 113 | 17 | 7 | $221 | $3,599 | $14,399 | 2.33x | 9.3x | 409% | 29.2% | |
| Paid media | $1,112 | 1.9K | 74 | 15 | 6 | $185 | $3,085 | $12,342 | 2.77x | 11.1x | 506% | 25% | |
| TikTok | Paid media | $433 | 5.2K | 63 | 7 | 3 | $144 | $1,542 | $6,171 | 3.56x | 14.3x | 678% | 12.5% |
| Klaviyo | Owned | $227 | 4.6K | 208 | 35 | 8 | $28 | $4,113 | $16,456 | 18.1x | 72.5x | 3858% | 33.3% |
| Blended | $3,090 | 24 | $193 | $12,339 | $49,368 | 2.66x | 10.7x | 772% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 72.5x at $28 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 14.3x LTV ROAS and $144 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 29.2% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.