Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Bastion Men's
14 paid acquisitions
$11,282 total month-one revenue
$45,125 lifetime revenue
$2,375 LTV vs $204 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$215
Emails sent
2.4K
Flow revenue (month-one)
$2,969
Flow LTV revenue
$11,875
New patients
5
Cost per acquisition
$43
Month-one ROAS
13.8x
LTV ROAS
55.2x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.6x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,428 | 6.7K | 97 | 15 | 6 | $238 | $3,563 | $14,250 | 2.5x | 10x | 445% | 31.6% | |
| Paid media | $1,028 | 1.6K | 62 | 12 | 5 | $206 | $2,969 | $11,875 | 2.89x | 11.6x | 531% | 26.3% | |
| TikTok | Paid media | $400 | 5.2K | 63 | 7 | 3 | $133 | $1,781 | $7,125 | 4.45x | 17.8x | 873% | 15.8% |
| Klaviyo | Owned | $215 | 2.4K | 111 | 19 | 5 | $43 | $2,969 | $11,875 | 13.8x | 55.2x | 2916% | 26.3% |
| Blended | $2,856 | 19 | $204 | $11,282 | $45,125 | 2.91x | 11.6x | 763% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 55.2x at $43 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.8x LTV ROAS and $133 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 31.6% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.