Marketing

Channel spend, attribution, ROAS and return on investment

Last 30 days · paid media + owned retention for Cobblestone Clinic

Ad spend

16 paid acquisitions

$3,500

First-month ROAS

$15,015 total month-one revenue

2.86x

LTV ROAS

$60,072 lifetime revenue

11.4x

LTV : CAC

$2,503 LTV vs $219 paid CAC

11.4x

Paid media spend

Biggest paid investment: Facebook · 50% of ad budget

Facebook

Meta Ads

Facebook + Instagram · Advantage+ shopping

Ad spend$1,750

Impressions7.8K

Clicks113

Leads (intakes started)17

New patients7

Cost per acquisition$250

Month-one revenue$4,379

Lifetime revenue$17,521

Attribution share29.2%

Return on investment447%

Klaviyo — owned retention

Email + SMS flows, not paid advertising

Platform cost

$227

Emails sent

4.5K

Flow revenue (month-one)

$5,005

Flow LTV revenue

$20,024

New patients

Cost per acquisition

$28

Month-one ROAS

22x

LTV ROAS

88.2x

Paid media spend vs attributed month-one revenue

Ad spendMonth-one revenue

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.4x. Klaviyo flows run on top at near-zero incremental spend.

Channel	Type	Spend	Impressions	Clicks	Leads	New patients	CAC	Month-1 revenue	LTV revenue	Month-1 ROAS	LTV ROAS	ROI	Attribution
Facebook	Paid media	$1,750	7.8K	113	17	7	$250	$4,379	$17,521	2.5x	10x	447%	29.2%
Google	Paid media	$1,260	1.9K	74	15	6	$210	$3,754	$15,018	2.98x	11.9x	551%	25%
TikTok	Paid media	$490	5.2K	63	7	3	$163	$1,877	$7,509	3.83x	15.3x	737%	12.5%
Klaviyo	Owned	$227	4.5K	203	35	8	$28	$5,005	$20,024	22x	88.2x	4716%	33.3%
Blended		$3,500				24	$219	$15,015	$60,072	2.86x	11.4x	837%	100%

Attribution model

Last non-direct click, 30-day window, deduplicated against the intake form source field.

Klaviyo

33.3%

Facebook

29.2%

Google

25%

TikTok

12.5%

Payback and profitability

Blended paid CAC$219

Average LTV$2,503

LTV : CAC11.4x

CAC payback1.5 months

Gross profit on cohort$32,799

Return on investment837%

Share of MRR from paid22.6%

Where to move budget next

Klaviyo is owned retention — it returns 88.2x at $28 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.

TikTok is the best paid channel at 15.3x LTV ROAS and $163 CAC — shift incremental paid budget here.

Facebook carries 50% of ad spend and 29.2% of new patients — hold budget and refresh creative weekly.

Demo prototype — all marketing figures are illustrative and no ad accounts are connected.