Marketing

Channel spend, attribution, ROAS and return on investment

Last 30 days · paid media + owned retention for Poreless Rx

Ad spend

16 paid acquisitions

$2,884

First-month ROAS

$12,339 total month-one revenue

2.85x

LTV ROAS

$49,368 lifetime revenue

11.4x

LTV : CAC

$2,057 LTV vs $180 paid CAC

11.4x

Paid media spend

Biggest paid investment: Facebook · 50% of ad budget

Facebook

Meta Ads

Facebook + Instagram · Advantage+ shopping

Ad spend$1,442

Impressions7.8K

Clicks113

Leads (intakes started)17

New patients7

Cost per acquisition$206

Month-one revenue$3,599

Lifetime revenue$14,399

Attribution share29.2%

Return on investment445%

Klaviyo — owned retention

Email + SMS flows, not paid advertising

Platform cost

$226

Emails sent

4.3K

Flow revenue (month-one)

$4,113

Flow LTV revenue

$16,456

New patients

Cost per acquisition

$28

Month-one ROAS

18.2x

LTV ROAS

72.8x

Paid media spend vs attributed month-one revenue

Ad spendMonth-one revenue

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.4x. Klaviyo flows run on top at near-zero incremental spend.

Channel	Type	Spend	Impressions	Clicks	Leads	New patients	CAC	Month-1 revenue	LTV revenue	Month-1 ROAS	LTV ROAS	ROI	Attribution
Facebook	Paid media	$1,442	7.8K	113	17	7	$206	$3,599	$14,399	2.5x	10x	445%	29.2%
Google	Paid media	$1,038	1.9K	74	15	6	$173	$3,085	$12,342	2.97x	11.9x	549%	25%
TikTok	Paid media	$404	5.2K	63	7	3	$135	$1,542	$6,171	3.82x	15.3x	734%	12.5%
Klaviyo	Owned	$226	4.3K	197	33	8	$28	$4,113	$16,456	18.2x	72.8x	3876%	33.3%
Blended		$2,884				24	$180	$12,339	$49,368	2.85x	11.4x	835%	100%

Attribution model

Last non-direct click, 30-day window, deduplicated against the intake form source field.

Klaviyo

33.3%

Facebook

29.2%

Google

25%

TikTok

12.5%

Payback and profitability

Blended paid CAC$180

Average LTV$2,057

LTV : CAC11.4x

CAC payback1.5 months

Gross profit on cohort$26,955

Return on investment835%

Share of MRR from paid23.3%

Where to move budget next

Klaviyo is owned retention — it returns 72.8x at $28 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.

TikTok is the best paid channel at 15.3x LTV ROAS and $135 CAC — shift incremental paid budget here.

Facebook carries 50% of ad spend and 29.2% of new patients — hold budget and refresh creative weekly.

Demo prototype — all marketing figures are illustrative and no ad accounts are connected.