Marketing

Channel spend, attribution, ROAS and return on investment

Last 30 days · paid media + owned retention for Thrive Metabolic

Ad spend

14 paid acquisitions

$2,700

First-month ROAS

$11,801 total month-one revenue

2.91x

LTV ROAS

$47,208 lifetime revenue

11.7x

LTV : CAC

$2,248 LTV vs $193 paid CAC

11.7x

Paid media spend

Biggest paid investment: Facebook · 50% of ad budget

Facebook

Meta Ads

Facebook + Instagram · Advantage+ shopping

Ad spend$1,350

Impressions6.7K

Clicks97

Leads (intakes started)15

New patients6

Cost per acquisition$225

Month-one revenue$3,372

Lifetime revenue$13,488

Attribution share28.6%

Return on investment445%

Klaviyo — owned retention

Email + SMS flows, not paid advertising

Platform cost

$222

Emails sent

3.7K

Flow revenue (month-one)

$3,933

Flow LTV revenue

$15,736

New patients

Cost per acquisition

$32

Month-one ROAS

17.7x

LTV ROAS

70.9x

Paid media spend vs attributed month-one revenue

Ad spendMonth-one revenue

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.

Channel	Type	Spend	Impressions	Clicks	Leads	New patients	CAC	Month-1 revenue	LTV revenue	Month-1 ROAS	LTV ROAS	ROI	Attribution
Facebook	Paid media	$1,350	6.7K	97	15	6	$225	$3,372	$13,488	2.5x	10x	445%	28.6%
Google	Paid media	$972	1.6K	62	12	5	$194	$2,810	$11,240	2.89x	11.6x	531%	23.8%
TikTok	Paid media	$378	5.2K	63	7	3	$126	$1,686	$6,744	4.46x	17.8x	874%	14.3%
Klaviyo	Owned	$222	3.7K	168	29	7	$32	$3,933	$15,736	17.7x	70.9x	3770%	33.3%
Blended		$2,700				21	$193	$11,801	$47,208	2.91x	11.7x	855%	100%

Attribution model

Last non-direct click, 30-day window, deduplicated against the intake form source field.

Klaviyo

33.3%

Facebook

28.6%

Google

23.8%

TikTok

14.3%

Payback and profitability

Blended paid CAC$193

Average LTV$2,248

LTV : CAC11.7x

CAC payback1.4 months

Gross profit on cohort$25,776

Return on investment855%

Share of MRR from paid23.9%

Where to move budget next

Klaviyo is owned retention — it returns 70.9x at $32 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.

TikTok is the best paid channel at 17.8x LTV ROAS and $126 CAC — shift incremental paid budget here.

Facebook carries 50% of ad spend and 28.6% of new patients — hold budget and refresh creative weekly.

Demo prototype — all marketing figures are illustrative and no ad accounts are connected.