Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Lucent Skin Co.
16 paid acquisitions
$14,447 total month-one revenue
$57,775 lifetime revenue
$2,311 LTV vs $217 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$229
Emails sent
4.8K
Flow revenue (month-one)
$5,201
Flow LTV revenue
$20,799
New patients
9
Cost per acquisition
$25
Month-one ROAS
22.7x
LTV ROAS
90.8x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,733 | 7.8K | 113 | 17 | 7 | $248 | $4,045 | $16,177 | 2.33x | 9.3x | 410% | 28% | |
| Paid media | $1,247 | 1.9K | 74 | 15 | 6 | $208 | $3,467 | $13,866 | 2.78x | 11.1x | 507% | 24% | |
| TikTok | Paid media | $485 | 5.2K | 63 | 7 | 3 | $162 | $1,734 | $6,933 | 3.58x | 14.3x | 680% | 12% |
| Klaviyo | Owned | $229 | 4.8K | 220 | 37 | 9 | $25 | $5,201 | $20,799 | 22.7x | 90.8x | 4859% | 36% |
| Blended | $3,465 | 25 | $217 | $14,447 | $57,775 | 2.67x | 10.7x | 810% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 90.8x at $25 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 14.3x LTV ROAS and $162 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 28% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.