Marketing

Channel spend, attribution, ROAS and return on investment

Last 30 days · paid media + owned retention for Helix Metabolic

Ad spend

14 paid acquisitions

$3,250

First-month ROAS

$13,764 total month-one revenue

2.7x

LTV ROAS

$55,066 lifetime revenue

10.8x

LTV : CAC

$2,503 LTV vs $232 paid CAC

10.8x

Paid media spend

Biggest paid investment: Facebook · 50% of ad budget

Facebook

Meta Ads

Facebook + Instagram · Advantage+ shopping

Ad spend$1,625

Impressions6.7K

Clicks97

Leads (intakes started)15

New patients6

Cost per acquisition$271

Month-one revenue$3,754

Lifetime revenue$15,018

Attribution share27.3%

Return on investment405%

Klaviyo — owned retention

Email + SMS flows, not paid advertising

Platform cost

$225

Emails sent

4.2K

Flow revenue (month-one)

$5,005

Flow LTV revenue

$20,024

New patients

Cost per acquisition

$28

Month-one ROAS

22.2x

LTV ROAS

89x

Paid media spend vs attributed month-one revenue

Ad spendMonth-one revenue

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.8x. Klaviyo flows run on top at near-zero incremental spend.

Channel	Type	Spend	Impressions	Clicks	Leads	New patients	CAC	Month-1 revenue	LTV revenue	Month-1 ROAS	LTV ROAS	ROI	Attribution
Facebook	Paid media	$1,625	6.7K	97	15	6	$271	$3,754	$15,018	2.31x	9.2x	405%	27.3%
Google	Paid media	$1,170	1.6K	62	12	5	$234	$3,128	$12,515	2.67x	10.7x	484%	22.7%
TikTok	Paid media	$455	5.2K	63	7	3	$152	$1,877	$7,509	4.13x	16.5x	801%	13.6%
Klaviyo	Owned	$225	4.2K	191	32	8	$28	$5,005	$20,024	22.2x	89x	4759%	36.4%
Blended		$3,250				22	$232	$13,764	$55,066	2.7x	10.8x	825%	100%

Attribution model

Last non-direct click, 30-day window, deduplicated against the intake form source field.

Klaviyo

36.4%

Facebook

27.3%

Google

22.7%

TikTok

13.6%

Payback and profitability

Blended paid CAC$232

Average LTV$2,503

LTV : CAC10.8x

CAC payback1.5 months

Gross profit on cohort$30,066

Return on investment825%

Share of MRR from paid22%

Where to move budget next

Klaviyo is owned retention — it returns 89x at $28 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.

TikTok is the best paid channel at 16.5x LTV ROAS and $152 CAC — shift incremental paid budget here.

Facebook carries 50% of ad spend and 27.3% of new patients — hold budget and refresh creative weekly.

Demo prototype — all marketing figures are illustrative and no ad accounts are connected.