Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Juniper Women's
14 paid acquisitions
$10,797 total month-one revenue
$43,197 lifetime revenue
$2,057 LTV vs $177 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$221
Emails sent
3.6K
Flow revenue (month-one)
$3,599
Flow LTV revenue
$14,399
New patients
7
Cost per acquisition
$32
Month-one ROAS
16.3x
LTV ROAS
65.2x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.6x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,236 | 6.7K | 97 | 15 | 6 | $206 | $3,085 | $12,342 | 2.5x | 10x | 445% | 28.6% | |
| Paid media | $890 | 1.6K | 62 | 12 | 5 | $178 | $2,571 | $10,285 | 2.89x | 11.6x | 531% | 23.8% | |
| TikTok | Paid media | $346 | 5.2K | 63 | 7 | 3 | $115 | $1,542 | $6,171 | 4.46x | 17.8x | 874% | 14.3% |
| Klaviyo | Owned | $221 | 3.6K | 162 | 28 | 7 | $32 | $3,599 | $14,399 | 16.3x | 65.2x | 3457% | 33.3% |
| Blended | $2,472 | 21 | $177 | $10,797 | $43,197 | 2.91x | 11.6x | 854% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 65.2x at $32 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.8x LTV ROAS and $115 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 28.6% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.