Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Willow & Wren
14 paid acquisitions
$12,135 total month-one revenue
$48,531 lifetime revenue
$2,311 LTV vs $215 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$224
Emails sent
4.1K
Flow revenue (month-one)
$4,045
Flow LTV revenue
$16,177
New patients
7
Cost per acquisition
$32
Month-one ROAS
18.1x
LTV ROAS
72.2x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.8x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,502 | 6.7K | 97 | 15 | 6 | $250 | $3,467 | $13,866 | 2.31x | 9.2x | 404% | 28.6% | |
| Paid media | $1,081 | 1.6K | 62 | 12 | 5 | $216 | $2,889 | $11,555 | 2.67x | 10.7x | 484% | 23.8% | |
| TikTok | Paid media | $420 | 5.2K | 63 | 7 | 3 | $140 | $1,734 | $6,933 | 4.13x | 16.5x | 801% | 14.3% |
| Klaviyo | Owned | $224 | 4.1K | 185 | 31 | 7 | $32 | $4,045 | $16,177 | 18.1x | 72.2x | 3843% | 33.3% |
| Blended | $3,003 | 21 | $215 | $12,135 | $48,531 | 2.69x | 10.8x | 782% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 72.2x at $32 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 16.5x LTV ROAS and $140 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 28.6% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.