Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Forge Men's Health
14 paid acquisitions
$13,138 total month-one revenue
$52,563 lifetime revenue
$2,503 LTV vs $232 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$224
Emails sent
3.9K
Flow revenue (month-one)
$4,379
Flow LTV revenue
$17,521
New patients
7
Cost per acquisition
$32
Month-one ROAS
19.5x
LTV ROAS
78.2x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.8x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,625 | 6.7K | 97 | 15 | 6 | $271 | $3,754 | $15,018 | 2.31x | 9.2x | 405% | 28.6% | |
| Paid media | $1,170 | 1.6K | 62 | 12 | 5 | $234 | $3,128 | $12,515 | 2.67x | 10.7x | 484% | 23.8% | |
| TikTok | Paid media | $455 | 5.2K | 63 | 7 | 3 | $152 | $1,877 | $7,509 | 4.13x | 16.5x | 801% | 14.3% |
| Klaviyo | Owned | $224 | 3.9K | 180 | 31 | 7 | $32 | $4,379 | $17,521 | 19.5x | 78.2x | 4171% | 33.3% |
| Blended | $3,250 | 21 | $232 | $13,138 | $52,563 | 2.7x | 10.8x | 783% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 78.2x at $32 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 16.5x LTV ROAS and $152 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 28.6% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.