Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Petal Care
16 paid acquisitions
$15,397 total month-one revenue
$61,584 lifetime revenue
$2,566 LTV vs $241 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$227
Emails sent
4.6K
Flow revenue (month-one)
$5,132
Flow LTV revenue
$20,528
New patients
8
Cost per acquisition
$28
Month-one ROAS
22.6x
LTV ROAS
90.4x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.6x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,928 | 7.8K | 113 | 17 | 7 | $275 | $4,491 | $17,962 | 2.33x | 9.3x | 409% | 29.2% | |
| Paid media | $1,388 | 1.9K | 74 | 15 | 6 | $231 | $3,849 | $15,396 | 2.77x | 11.1x | 506% | 25% | |
| TikTok | Paid media | $540 | 5.2K | 63 | 7 | 3 | $180 | $1,925 | $7,698 | 3.56x | 14.3x | 678% | 12.5% |
| Klaviyo | Owned | $227 | 4.6K | 208 | 35 | 8 | $28 | $5,132 | $20,528 | 22.6x | 90.4x | 4837% | 33.3% |
| Blended | $3,856 | 24 | $241 | $15,397 | $61,584 | 2.66x | 10.6x | 772% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 90.4x at $28 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 14.3x LTV ROAS and $180 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 29.2% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.