Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Calla Women's Care
14 paid acquisitions
$10,116 total month-one revenue
$40,464 lifetime revenue
$2,248 LTV vs $193 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$213
Emails sent
2.2K
Flow revenue (month-one)
$2,248
Flow LTV revenue
$8,992
New patients
4
Cost per acquisition
$53
Month-one ROAS
10.6x
LTV ROAS
42.2x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,350 | 6.7K | 97 | 15 | 6 | $225 | $3,372 | $13,488 | 2.5x | 10x | 445% | 33.3% | |
| Paid media | $972 | 1.6K | 62 | 12 | 5 | $194 | $2,810 | $11,240 | 2.89x | 11.6x | 531% | 27.8% | |
| TikTok | Paid media | $378 | 5.2K | 63 | 7 | 3 | $126 | $1,686 | $6,744 | 4.46x | 17.8x | 874% | 16.7% |
| Klaviyo | Owned | $213 | 2.2K | 99 | 17 | 4 | $53 | $2,248 | $8,992 | 10.6x | 42.2x | 2205% | 22.2% |
| Blended | $2,700 | 18 | $193 | $10,116 | $40,464 | 2.91x | 11.7x | 718% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 42.2x at $53 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.8x LTV ROAS and $126 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 33.3% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.