Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Solace Care
14 paid acquisitions
$9,226 total month-one revenue
$36,898 lifetime revenue
$1,942 LTV vs $166 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$215
Emails sent
2.5K
Flow revenue (month-one)
$2,428
Flow LTV revenue
$9,710
New patients
5
Cost per acquisition
$43
Month-one ROAS
11.3x
LTV ROAS
45.2x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 7.8-month average retention, which is why LTV ROAS lands at 11.7x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $1,164 | 6.7K | 97 | 15 | 6 | $194 | $2,913 | $11,652 | 2.5x | 10x | 447% | 31.6% | |
| Paid media | $838 | 1.6K | 62 | 12 | 5 | $168 | $2,428 | $9,710 | 2.9x | 11.6x | 533% | 26.3% | |
| TikTok | Paid media | $326 | 5.2K | 63 | 7 | 3 | $109 | $1,457 | $5,826 | 4.47x | 17.9x | 876% | 15.8% |
| Klaviyo | Owned | $215 | 2.5K | 115 | 20 | 5 | $43 | $2,428 | $9,710 | 11.3x | 45.2x | 2366% | 26.3% |
| Blended | $2,328 | 19 | $166 | $9,226 | $36,898 | 2.92x | 11.7x | 765% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 45.2x at $43 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
TikTok is the best paid channel at 17.9x LTV ROAS and $109 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 31.6% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.