Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Atlas Men's Health
23 paid acquisitions
$18,737 total month-one revenue
$74,935 lifetime revenue
$2,141 LTV vs $205 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$238
Emails sent
6.4K
Flow revenue (month-one)
$6,424
Flow LTV revenue
$25,692
New patients
12
Cost per acquisition
$20
Month-one ROAS
27x
LTV ROAS
107.9x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 8.6-month average retention, which is why LTV ROAS lands at 10.5x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $2,354 | 12.2K | 177 | 27 | 11 | $214 | $5,889 | $23,551 | 2.5x | 10x | 446% | 31.4% | |
| Paid media | $1,695 | 2.8K | 111 | 22 | 9 | $188 | $4,818 | $19,269 | 2.84x | 11.4x | 521% | 25.7% | |
| TikTok | Paid media | $659 | 5.2K | 63 | 7 | 3 | $220 | $1,606 | $6,423 | 2.44x | 9.7x | 432% | 8.6% |
| Klaviyo | Owned | $238 | 6.4K | 290 | 49 | 12 | $20 | $6,424 | $25,692 | 27x | 107.9x | 5794% | 34.3% |
| Blended | $4,708 | 35 | $205 | $18,737 | $74,935 | 2.62x | 10.5x | 769% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 107.9x at $20 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
Google is the best paid channel at 11.4x LTV ROAS and $188 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 31.4% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.