Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Lumina Health
25 paid acquisitions
$22,093 total month-one revenue
$88,374 lifetime revenue
$2,266 LTV vs $218 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$245
Emails sent
7.6K
Flow revenue (month-one)
$7,931
Flow LTV revenue
$31,724
New patients
14
Cost per acquisition
$18
Month-one ROAS
32.4x
LTV ROAS
129.5x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10.4x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $2,724 | 13.4K | 194 | 29 | 12 | $227 | $6,798 | $27,192 | 2.5x | 10x | 445% | 30.8% | |
| Paid media | $1,961 | 3.1K | 123 | 24 | 10 | $196 | $5,665 | $22,660 | 2.89x | 11.6x | 531% | 25.6% | |
| TikTok | Paid media | $763 | 5.2K | 63 | 7 | 3 | $254 | $1,699 | $6,798 | 2.23x | 8.9x | 387% | 7.7% |
| Klaviyo | Owned | $245 | 7.6K | 344 | 58 | 14 | $18 | $7,931 | $31,724 | 32.4x | 129.5x | 6970% | 35.9% |
| Blended | $5,448 | 39 | $218 | $22,093 | $88,374 | 2.6x | 10.4x | 786% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 129.5x at $18 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
Google is the best paid channel at 11.6x LTV ROAS and $196 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 30.8% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.