Marketing
Channel spend, attribution, ROAS and return on investment
Last 30 days · paid media + owned retention for Demo Client Account
25 paid acquisitions
$26,618 total month-one revenue
$106,470 lifetime revenue
$2,730 LTV vs $273 paid CAC
Paid media spend
Biggest paid investment: Facebook · 50% of ad budget
Meta Ads
Facebook + Instagram · Advantage+ shopping
Klaviyo — owned retention
Email + SMS flows, not paid advertising
Platform cost
$247
Emails sent
7.8K
Flow revenue (month-one)
$9,555
Flow LTV revenue
$38,220
New patients
14
Cost per acquisition
$18
Month-one ROAS
38.7x
LTV ROAS
154.7x
Paid media spend vs attributed month-one revenue
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Month-one ROAS lands near 2.5x because many patients prepay for 3-6 month supplies on intake. The return still compounds over the 9.1-month average retention, which is why LTV ROAS lands at 10x. Klaviyo flows run on top at near-zero incremental spend.
| Channel | Type | Spend | Impressions | Clicks | Leads | New patients | CAC | Month-1 revenue | LTV revenue | Month-1 ROAS | LTV ROAS | ROI | Attribution |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Paid media | $3,413 | 13.4K | 194 | 29 | 12 | $284 | $8,190 | $32,760 | 2.4x | 9.6x | 424% | 30.8% | |
| Paid media | $2,457 | 3.1K | 123 | 24 | 10 | $246 | $6,825 | $27,300 | 2.78x | 11.1x | 507% | 25.6% | |
| TikTok | Paid media | $956 | 5.2K | 63 | 7 | 3 | $319 | $2,048 | $8,190 | 2.14x | 8.6x | 368% | 7.7% |
| Klaviyo | Owned | $247 | 7.8K | 354 | 60 | 14 | $18 | $9,555 | $38,220 | 38.7x | 154.7x | 8349% | 35.9% |
| Blended | $6,826 | 39 | $273 | $26,618 | $106,470 | 2.5x | 10x | 752% | 100% | ||||
Attribution model
Last non-direct click, 30-day window, deduplicated against the intake form source field.
Payback and profitability
Where to move budget next
Klaviyo is owned retention — it returns 154.7x at $18 per patient with almost no media spend. Expand abandoned-intake and refill-reminder flows first.
Google is the best paid channel at 11.1x LTV ROAS and $246 CAC — shift incremental paid budget here.
Facebook carries 50% of ad spend and 30.8% of new patients — hold budget and refresh creative weekly.
Demo prototype — all marketing figures are illustrative and no ad accounts are connected.